ARIN6903: Internet activism – Facebook group reclassifies Tony Blair’s memoirs in bookstores

Last semester I wrote about Internet protest for the Internet Cultures and Governance class:original post here.

One of the criticisms raised about Facebook being used to organise groups was that it is often used for the most inane types of “support movements” and “protests” – eg. “Can this sausage roll get more fans than Cheryl Cole?”

I was interested to read this morning The Guardian reporting that in the UK, members of a 5000-strong Facebook group are encouraging people to go into their local bookstores and “reclassify” Tony Blair’s new autobiography by moving it from its assigned section to another section, for example to the crime section. The idea is to conduct a legal, subversive protest to get people thinking about Tony Blair’s alleged war crime: the war on Iraq.

Clearly, it’s not enough to simply set up a Facebook group to make an impact, the subject of the protest needs to be something that is genuinely in the interests of society and the tactics used need to be original, rather than simply setting up the group and making a few announcements. In the UK, Tony Blair is an incredibly divisive figure, attracting derision for involving the UK in the Iraq war on what appears to be flimsy reasoning. Moving his autobiography to the crime section keeps this controversy in the headlines, makes people think about how an event (the war) is perceived as legal or illegal and takes some of the gloss from Blair’s book launch.

References:

http://www.guardian.co.uk/politics/2010/sep/05/tony-blair-memoirs-facebook-group

http://www.facebook.com/group.php?gid=150746811621277

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